Skincare

Best Online Beauty Stores: 10 You Should Shop At

As a young lawyer navigating the fast-paced world of legal work, I often find myself juggling long 

hours and demanding deadlines. Amidst the hustle, I’ve realized how essential it is to carve out time for self-care and to indulge in beauty products that not only enhance my appearance but also boost my confidence. However, with so many online beauty stores available, it can be overwhelming to find the right products that fit my busy lifestyle and specific needs.

In this article, I’ll share my top picks for the 10 Best Online Beauty Stores that cater to a variety of preferences—from luxurious skincare essentials to trendy makeup must-haves. Whether you’re looking for high-quality, clean beauty options or simply want to discover the latest cult favorites, these retailers offer something for everyone. 

Join me as we explore these online gems that make shopping for beauty products not just convenient but also enjoyable!

1. Dermstore

Dermstore is a leading online beauty retailer founded by dermatologist Craig Kraffert in 1999. It specializes in skincare products, offering a curated selection from over 350 brands, including professional-strength formulas that are often exclusive to dermatologists. The platform is designed to simplify the shopping experience by providing expert reviews and educational content, making it accessible for both beauty enthusiasts and novices alike.

The site features a rewards program where customers can earn points through purchases and engagement, such as writing reviews or sharing blog posts. This initiative encourages users to explore their offerings while benefiting from discounts on future purchases. However, customer reviews indicate significant issues with service quality, including fulfillment problems and poor customer support, leading to a mixed reputation despite its extensive product range and dermatologist-backed recommendations.

2. Eternal Beauty Outlet

Eternal Beauty Outlet is an online beauty retailer founded in 2020 by Olivia Grace, aiming to create a space where beauty enthusiasts can find a diverse range of products tailored to their individual needs. The brand’s mission revolves around celebrating the power of beauty and redefining beauty standards through its carefully curated offerings. By sourcing high-quality beauty products from around the globe, Eternal Beauty Outlet caters to various skincare and cosmetic requirements, ensuring that every customer can find something that resonates with their unique preferences.

The store emphasizes values such as safety, cruelty-free practices, and eco-friendliness when selecting its product range. This commitment is reflected in the brand’s policy against animal testing and its efforts to minimize packaging waste by offering solid products that require less environmental impact. Customers appreciate the transparency and quality of the products available, often highlighting the affordability alongside premium quality. With a focus on customer satisfaction, Eternal Beauty Outlet prides itself on providing excellent service, including free shipping and secure online ordering.

Eternal Beauty Outlet has quickly garnered a loyal customer base due to its diverse selection of skincare, makeup, haircare, and body care items. Reviews frequently commend the store for its extensive inventory and helpful customer service, making it an appealing choice for both seasoned beauty aficionados and those just beginning their skincare journeys. As it continues to grow, Eternal Beauty Outlet aims to foster a community that embraces individuality and promotes sustainable beauty practices.

3. Lookfantastic

Lookfantastic is a prominent UK-based online beauty retailer that boasts an impressive portfolio of over 660 beauty brands, including well-known names like MAC Cosmetics and YSL. This platform not only offers a wide array of skincare, haircare, and makeup products but also emphasizes customer engagement through personalized beauty services and sampling opportunities. Recently, Lookfantastic expanded its reach with the introduction of a physical store, enhancing the shopping experience by allowing customers to explore products in person.

The retailer is known for its seasonal campaigns and promotions, such as the current summer initiative focusing on sun safety with discounted SPF products. Despite its extensive offerings and innovative marketing strategies, customer feedback has been mixed, with some users reporting issues related to order fulfillment and customer service. Nonetheless, Lookfantastic remains a go-to destination for beauty aficionados seeking both popular items and new releases.

4. Kosas Cosmetics

Kosas Cosmetics stands out in the beauty industry for its commitment to combining makeup with skincare benefits. Founded by Sheena Zadeh-Daly in 2015, Kosas aims to redefine beauty standards with its “comfy glam” philosophy—creating high-performance makeup that feels good on the skin while enhancing natural beauty. Their product line includes everything from tinted moisturizers to nourishing lip balms, all formulated with skin-friendly ingredients that promote skin health.

Kosas is particularly praised for its clean formulations that adhere to stringent safety standards while delivering vibrant colors and effective results. The brand’s innovative approach not only appeals to makeup lovers but also caters to those with sensitive skin, as all products are dermatologist-tested. With a focus on sustainability and ethical practices, Kosas has quickly gained a loyal following among consumers who value both aesthetics and skin health in their beauty routines.

5. Ulta Beauty

Ulta Beauty is a comprehensive beauty retailer that combines drugstore and high-end products within its extensive online platform. Founded in 1990, Ulta has become a staple for beauty enthusiasts, offering a vast selection of over 25,000 products from more than 500 brands, including both established names and emerging lines. The website features categories ranging from skincare and makeup to fragrance and haircare, making it a one-stop shop for all beauty needs.

One of Ulta’s standout features is its loyalty program, Ultamate Rewards, which allows customers to earn points on purchases that can be redeemed for discounts. Additionally, the retailer frequently runs promotional events, including sales and exclusive offers, making it an attractive option for budget-conscious shoppers. While customer reviews often highlight the wide product range and competitive pricing, some users have reported inconsistencies in shipping times and customer service experiences.

6. Kylie Cosmetics

Kylie Cosmetics revolutionized the beauty industry when it launched in 2015 by leveraging social media influence and celebrity branding. Founded by reality TV star Kylie Jenner, the brand quickly gained notoriety for its lip kits, which became a cultural phenomenon. The online store features a curated selection of makeup products that emphasize bold colors and trendy formulations, appealing to a younger demographic eager to emulate Kylie’s signature look.

The brand is known for its limited-edition collections and collaborations that create buzz within the beauty community. Kylie Cosmetics also places a strong emphasis on inclusivity, offering a diverse range of shades to cater to various skin tones. While the brand has enjoyed immense popularity, customer feedback varies; some praise the quality and pigmentation of the products, while others have raised concerns about shipping delays and product availability during high-demand launches.

7. Credo Beauty

Credo Beauty is an online retailer dedicated to clean beauty, focusing on products that are free from harmful ingredients and environmentally sustainable. Founded in 2014, Credo has positioned itself as a leader in the clean beauty movement by curating a selection of brands that adhere to strict ingredient standards. The platform offers an impressive array of skincare, makeup, and body care products from both established clean brands and innovative newcomers.

Credo Beauty stands out for its commitment to transparency and education; the website features detailed ingredient lists and explanations about why certain ingredients are excluded. This focus on informed consumer choices resonates with customers who prioritize health-conscious shopping. Additionally, Credo frequently engages in initiatives promoting sustainability and ethical sourcing. Customer reviews often highlight the quality of products as well as the informative shopping experience, although some users note that prices can be higher compared to conventional beauty retailers.

8. Cult Beauty

Cult Beauty is a premier online beauty retailer that has carved a niche for itself by offering a meticulously curated selection of skincare, makeup, haircare, and wellness products. Founded in 2008 by beauty enthusiasts Jessica DeLuca and Alexia Inge, the platform is renowned for featuring both well-established and emerging brands that often focus on innovative formulations and high-quality ingredients. Cult Beauty prioritizes transparency and inclusivity, providing customers with authentic reviews and expert recommendations, which enhances the shopping experience.

The retailer’s commitment to nurturing a community of beauty lovers is evident in its engagement with customers, actively seeking feedback and fostering loyalty. Cult Beauty’s unique approach includes incubating developing brands, giving them a platform before they become mainstream. This strategy not only supports new talent but also enriches the product offerings available to consumers. With its focus on quality over quantity, Cult Beauty has become a go-to destination for those seeking the latest cult favorites in the beauty world.

9. Fenty Beauty

Fenty Beauty, launched by music icon Rihanna in 2017, has rapidly transformed the beauty landscape with its groundbreaking approach to inclusivity. The brand gained immediate acclaim for its extensive range of foundation shades—over 40 at launch—catering to all skin tones and types. This commitment to diversity has set a new standard in the beauty industry, encouraging other brands to expand their offerings to be more inclusive.

The Fenty Beauty online store features a variety of makeup products that emphasize high-quality formulations and innovative designs. From the iconic Pro Filt’r foundation to the popular Killawatt highlighters, each product reflects Rihanna’s vision of empowering individuals to express themselves through beauty. The brand’s marketing strategy leverages social media effectively, engaging with consumers through authentic content and collaborations. Customer feedback often praises the product performance and shade range, solidifying Fenty Beauty’s reputation as a leader in modern cosmetics.

10. Milk Makeup

Milk Makeup is an innovative beauty brand known for its fresh and modern approach to cosmetics. Launched in 2016, Milk Makeup emphasizes clean ingredients and multifunctional products that cater to the needs of busy individuals seeking simplicity without sacrificing quality. The brand prides itself on being cruelty-free and vegan, appealing to environmentally conscious consumers.

The online store showcases a diverse range of products, including skincare-infused makeup items like their popular Hydro Grip Primer and Lip + Cheek Cream Blushes. Milk Makeup’s aesthetic is characterized by bold colors and sleek packaging that resonates with a younger audience looking for trendy yet effective solutions. The brand’s commitment to inclusivity is reflected in its diverse marketing campaigns that celebrate individuality. Customer reviews frequently highlight the ease of application and skin-friendly formulations, making Milk Makeup a favorite among those who prefer a more effortless beauty routine.